Should you invest in Pay Per Click (PPC) or organic Search Engine Optimisation (SEO)?
This is a very big question and to a lot organisations the answer will be both but all too often the wrong decision or balance is made between the two.
We will try and discuss this topic by looking at an example.
One of our customers had a large online marketing budget and they purely allocated this to PPC which did bring in good results. When we were asked to evaluate the website we discovered a whole lost market. When google displayed results you only spotted this company in the sponsored results which meant every person arriving at the website came at a click cost dependent on the keywords. They appeared out of the top 5 pages of natural results for all search terms. We also found a considerable cost in the whole process of finding keywords to bid against and allocating budgets.
What we proposed was to move 25% of the PPC budget to organic SEO for a period of 6 months. We deemed 6 months as a realistic measurement time frame to cope with natural peaks/troughs in the business.
Before starting a detailed report was created of existing success rates and website analytics. This was the marker to compare against.
After just 3 months we started to see the website appear on the top 3 pages of the search engines and our analytics started to show a considerable growth in visitors.
After the 6 months were up the findings showed that organic visitors now accounted for the majority of web site visitors. We discovered that given the same company in sponsored and organic results people tended to click on the organic results, this accounted for the reduction in PPC visitors. The actual closure ratio (visitor to sale) was equal to that in the original PPC only campaign. This meant that sales had increased due to more visitors.
Based on these findings the decision was made to reduce the online marketing budget by 40% then allocate this new reduced value 50/50 between PPC and organic SEO.
This is proving very successful in more sales and also at a lower overall cost to the business.
In conclusion we strongly believe a place for both methods of search but would recommend all website owners to first prepare a marketing plan that shows how to achieve good organic sesrch and then allocate a budget to PPC. Organic search is long term website growth whilst PPC is shorter term results driven.
Friday, July 10, 2009
The Easiest Money to Make Online - Google Ad sense
It seems that Google Ad sense have already dominated the internet marketing business and is now considered the easiest way to making money online.
The key to success with Ad sense is the placing of ads on pages that are receiving high traffic for high demand keywords. The higher the cost-per-click to the advertiser, the more you will receive per click from your site. Obviously, it does not pay to target low cost-per-click keywords and place them on pages that do not receive hits.
With all the people getting online and clicking away everyday, it is no wonder why Google Ad sense has become an instant hit.
For some who are just new to this market, it would be a blow to their pride knowing that their homepage is buried somewhere in the little ads promoting other peoples services. But then, when they get the idea that they are actually earning more money that way, all doubts and skepticism is laid to rest.
There are two major, and clever, factors that some successful webmaster and publishers are learning to blend together in order to make money easier using Ad sense.
1. Targeting high traffic pages on your website. If you check on your logs, you will discover that many of your visitors are taking advantage of the free affiliate marketing resources and e-books that you are offering on your site. In simple words, your ads are working effectively and are generating more clicks. It also means more money for you.
2. Placing Ad sense links on pages that are producing little, or better yet, no profit. By placing Ad sense on a free resources page, you will reduce the amount of potential customers being lost to other sites. Tricky, but effective nonetheless.
When learned to work effectively, these two factors are actually a good source of producing a minimal amount of revenue from a high traffic page. Many people are using this strategy to pick up some extra and cash with Ad sense. This is also especially rewarding to informational sites that focus their efforts on delivering powerful affiliate link free content to their visitors. Now they can gain a monetary return on their services.
With the many techniques that people are now learning on how to make the easiest money by their Ad sense, it is not surprising that Google is trying everything to update and polish their Ad sense in order to maintain their good image.
The possibility of adding is 2nd tier in Ad sense is not impossible. With all the people spending more time in their Ad sense now and still more getting into this line of marketing, there is no doubt about the many new improvements yet to be made. Imagine the smiles on the faces of the webmasters and publishers all around the world if ever they sign up for sub-affiliates and double or even triple the amount that they are already earning.
The one particularly handy money-making feature that is available with Ad sense now is the ability to filter out up to 200 urls. These gives webmasters the option to block out low value offers from their pages as well as competitors to their websites. Talk about taking only those that are advantageous and discarding the ones that seem useless.
With Google Ad sense, the possibilities are limitless. Yet there is also the possibility of someone taking advantage of the easy money process that this internet marketing is doing. If you think more about it, these negative factors may force Google to break down and thrash Ad sense in the process. If that happens, people would have to go back to the old ways of internet marketing that does not make money online as easy as Ad sense.
For now, however, Google Ad sense is here to stay. As long as there are people wanting to earn some easy cash online just using their talents, the future ahead is looking good. Besides with all the strict guidelines that Google is enforcing over Ad sense, it will take awhile for the Ad sense privileges to be spammed and even terminated.
The key to success with Ad sense is the placing of ads on pages that are receiving high traffic for high demand keywords. The higher the cost-per-click to the advertiser, the more you will receive per click from your site. Obviously, it does not pay to target low cost-per-click keywords and place them on pages that do not receive hits.
With all the people getting online and clicking away everyday, it is no wonder why Google Ad sense has become an instant hit.
For some who are just new to this market, it would be a blow to their pride knowing that their homepage is buried somewhere in the little ads promoting other peoples services. But then, when they get the idea that they are actually earning more money that way, all doubts and skepticism is laid to rest.
There are two major, and clever, factors that some successful webmaster and publishers are learning to blend together in order to make money easier using Ad sense.
1. Targeting high traffic pages on your website. If you check on your logs, you will discover that many of your visitors are taking advantage of the free affiliate marketing resources and e-books that you are offering on your site. In simple words, your ads are working effectively and are generating more clicks. It also means more money for you.
2. Placing Ad sense links on pages that are producing little, or better yet, no profit. By placing Ad sense on a free resources page, you will reduce the amount of potential customers being lost to other sites. Tricky, but effective nonetheless.
When learned to work effectively, these two factors are actually a good source of producing a minimal amount of revenue from a high traffic page. Many people are using this strategy to pick up some extra and cash with Ad sense. This is also especially rewarding to informational sites that focus their efforts on delivering powerful affiliate link free content to their visitors. Now they can gain a monetary return on their services.
With the many techniques that people are now learning on how to make the easiest money by their Ad sense, it is not surprising that Google is trying everything to update and polish their Ad sense in order to maintain their good image.
The possibility of adding is 2nd tier in Ad sense is not impossible. With all the people spending more time in their Ad sense now and still more getting into this line of marketing, there is no doubt about the many new improvements yet to be made. Imagine the smiles on the faces of the webmasters and publishers all around the world if ever they sign up for sub-affiliates and double or even triple the amount that they are already earning.
The one particularly handy money-making feature that is available with Ad sense now is the ability to filter out up to 200 urls. These gives webmasters the option to block out low value offers from their pages as well as competitors to their websites. Talk about taking only those that are advantageous and discarding the ones that seem useless.
With Google Ad sense, the possibilities are limitless. Yet there is also the possibility of someone taking advantage of the easy money process that this internet marketing is doing. If you think more about it, these negative factors may force Google to break down and thrash Ad sense in the process. If that happens, people would have to go back to the old ways of internet marketing that does not make money online as easy as Ad sense.
For now, however, Google Ad sense is here to stay. As long as there are people wanting to earn some easy cash online just using their talents, the future ahead is looking good. Besides with all the strict guidelines that Google is enforcing over Ad sense, it will take awhile for the Ad sense privileges to be spammed and even terminated.
Thursday, July 9, 2009
Social Strategies for Web Success
There is no clear answer what is best way to succeed in today’s social network craze. With Facebook and Twitter in the headlines it has become apparent that no matter who you are or what you do having a strategy for your online success is an important on.
Presence
In speaking to hundreds of entrepreneurs that last few years on Network Skill for Careers Success it became clear that there was so many choices as to what to do have a concise focus on how to do it had been lost in translation.
Find a platform and try it. Everday for about ten minutes log in Facebook and check out and learn in small increments. This is what I did couple of years ago and has worked well in understand the versatility and exposure tools the social networks have. You can add articles, blogs, pictures and videos if you like.
With specific intent you can create an interesting profile and be engaged with a community of entrepreneurs, business owner and authors. It takes some getting used to but what you put you get out out. I have saying “Get Connected Make It Happen”. The connected part require some thought and realization as to who your “friends” are and making it happen how you can build a long-term online and perhaps offline relationship with.
I have very few games and other utilities on my facebook page with the reason , that no what I there to do. It goes without says that you can a few but be careful how often you play it could lead to distraction moving forward.
Utilized social playroom to promote articles and videos that I done to prospective clients and has worked well in having a profile to view and evaluate.
Attraction
It’s no secret that building a community is important in the social media. You want people to follow you whether on Twitter or Facebook. Become an expert in a field and tell and share it constantly with your group. From articles you have written online or offline to events that you attend regularly.
Have a social strategy is important resource for you in many ways from either doing research on particular subject or maintain a online relationship with people you may not see everyday.
Rather sifting through your business cards to find people having online resource where you can locate your best 20-50 contacts is crucial
Your sharing the same social space, perhaps in a different association but that doesn’t mean you can’t use it.
Resources
As you learn more about social networks you will come across various site that you may find of interest for different reasons. Do you homework and research.
Being on twenty different social website may be little overwhelming! Having you best 5 is good start. Get used to using them and before you know you will be teaching other how to do it.
There are plenty of useful online webinars of useful information on insight and how to grow and nurture your web presence. Take your time and take and gradual process in the learning and adapting to new social culture.
Trends
Its beginning to appear the social networking is on the rise and will not be going away. You are beginning to see it being use in the media on a daily basis and by business in advertising. Being part of it is staying connected with social online culture. Not being part of is okay. Face to face to conversation will never go away, and for many that is what they like.
Becoming a published author and public speaker that last two years it has become clear that social networking is powerful tool that can be used to promote and market yourself easily and effortlessly to create value and powerful returns using the resources that are around you either online or offline
Presence
In speaking to hundreds of entrepreneurs that last few years on Network Skill for Careers Success it became clear that there was so many choices as to what to do have a concise focus on how to do it had been lost in translation.
Find a platform and try it. Everday for about ten minutes log in Facebook and check out and learn in small increments. This is what I did couple of years ago and has worked well in understand the versatility and exposure tools the social networks have. You can add articles, blogs, pictures and videos if you like.
With specific intent you can create an interesting profile and be engaged with a community of entrepreneurs, business owner and authors. It takes some getting used to but what you put you get out out. I have saying “Get Connected Make It Happen”. The connected part require some thought and realization as to who your “friends” are and making it happen how you can build a long-term online and perhaps offline relationship with.
I have very few games and other utilities on my facebook page with the reason , that no what I there to do. It goes without says that you can a few but be careful how often you play it could lead to distraction moving forward.
Utilized social playroom to promote articles and videos that I done to prospective clients and has worked well in having a profile to view and evaluate.
Attraction
It’s no secret that building a community is important in the social media. You want people to follow you whether on Twitter or Facebook. Become an expert in a field and tell and share it constantly with your group. From articles you have written online or offline to events that you attend regularly.
Have a social strategy is important resource for you in many ways from either doing research on particular subject or maintain a online relationship with people you may not see everyday.
Rather sifting through your business cards to find people having online resource where you can locate your best 20-50 contacts is crucial
Your sharing the same social space, perhaps in a different association but that doesn’t mean you can’t use it.
Resources
As you learn more about social networks you will come across various site that you may find of interest for different reasons. Do you homework and research.
Being on twenty different social website may be little overwhelming! Having you best 5 is good start. Get used to using them and before you know you will be teaching other how to do it.
There are plenty of useful online webinars of useful information on insight and how to grow and nurture your web presence. Take your time and take and gradual process in the learning and adapting to new social culture.
Trends
Its beginning to appear the social networking is on the rise and will not be going away. You are beginning to see it being use in the media on a daily basis and by business in advertising. Being part of it is staying connected with social online culture. Not being part of is okay. Face to face to conversation will never go away, and for many that is what they like.
Becoming a published author and public speaker that last two years it has become clear that social networking is powerful tool that can be used to promote and market yourself easily and effortlessly to create value and powerful returns using the resources that are around you either online or offline
Tweet Like a Pro - How to Use Twitter Tools
Twitter has tons of Twitter tools, which aim at helping you tweet like a pro. Not all these tools will be useful to you, but you can choose the ones that you might like to use. To find exciting things on Twitter, visit http://twitter.pbwiki.com/
Tweetburner: You can use this tool not only to shrink your links, but also to check your link stats.
Foamee: This is a great place for beer.
Finding a User’s Conversation Threads: Use the url http://search.twitter.com/search?q=twittername. When the page loads, you will be requested to provide the twittername of the user whose conversation threads you would like to track.
FeedBlitz: This tool permits you to cross-post articles into Twitter straight from a blog. Type the feed url into the subscribe box and choose Twitter as your subscription option.
TwitterGram: Use this tool to associate your Twitter account with your Flickr account. All you have to do is assign a tag to all your Flickr pictures that you would like to post on Twitter as well.
Twitter "TrackThis": This option enables you to track your FedEx, UPS, DHL, and USPS shipments.
Twittercal: Want to add events to your Google calendar from Twitter? Go to Twittercal and add gCal as your virtual Twitter friend. To add events, you only have to send the event as a direct message to gCal, and it will be added automatically to your Google calendar.
Report Spam: If you have caught a spammer using your tweets and pictures, you can report him/her by sending a message to Twitter's spam watch team.
Get Gmail Notification: You can also use Twitter to get gmail notification. Create a new account at Twitter and set the update status as "Protected." This ensures that the updated don't get public. All you have to do now is to subscribe to your RSS Feed at Gmail using FeedBlitz.
Twitter Alarm: Twitter can alert you at a particular time. Follow Twitter user "timer" and send this user a direct message stating the time at which you would like to be alerted. You will get a ping at that particular time.
TweetBeep: Want to know whenever you are mentioned on Cyberspace? This could really boost your ego, make you feel good, and motivate you. Visit tweetbeep and create alerts for your set of keywords and web addresses. An alert will be dispatched to your inbox whenever someone tweets about your blog post or brand name.
StrawPoll: You can use Twitter to conduct polls by visiting StrawPoll. Your followers can participate by just responding to you.
TweetStats: Would you like to have the complete statistics for your account? Use TweetStats to get the number of tweets your account gets per hour or per month, in addition to the number of responses you get and information about the commonly used interface.
TwitterFriends: To know more about TwitterFriends, check out Darren's review of the same: "TwitterFriends - A Useful Twitter Metrics Tool." Input your twittername and get impressive statistics regarding your followers. In fact, TwitterFriends is the most comprehensive of all Twitter tools.
TwitterGrader: Want to find out how Twitter will rank your account? Use TwitterGrader to find out where you figure in a rank of 0 – 100. This gives you an idea of your influence on Twitter space. Twitter ranks its users on the basis of the number of followers, the following, and the number of tweets. This Twitter tool will also help you find out if you are a Twitter elite member in your country.
ReTweetRank: Get a rank for your account as per the number of tweeters who retweet you.
NearbyTweets: Want to find the people who are tweeting close to you? This tool will help uncover some great potential followers.
Twitoria: Old Twitter users usally face the problem of long following lists, as a result of which they get plenty of spam messages. Twitoria will identify outdated, unwanted, and unused accounts for you. This tool will help you unfollow Twitter users who haven’t tweeted for ages.
Qwitter: Want an alert whenever someone unfollows you? Input your twittername and email address on Qwitter and get an alert whenever such as thing happens. Qwitter, however, has a bad reputation. Users have complained that Qwitter doesn’t alert you immediately. It remains quiet for weeks and months and then suddenly sends 30 alerts for followers who unfollowed you long back.
FriendOrFollow: This tool helps Twitter users find out who is following them and who isn't.
Tweetwasters: Want to know how much time you spend tweeting? This tool will let you know this in exchange for your twittername.
TweetWheel: Use TweetWheel to find out which of your followers are on good terms with each other and are planning a date or a party. This will help you avoid awkward moments.
TwitThis: Do you remember spotting social bookmarking buttons such as Digg and del.i.ciou.s beneath people blog posts? The idea is to encourage people to bookmark the articles if they like them. TwitThis is something similar. Request your readers to tweet the link of your blog post along with a brief summary of it to their followers.
Fail Whale: This sign can annoy you initially, but you have to learn to take it in your stride. It simply means that Twitter is occupied elsewhere and cannot deal with your requirements right now. You can just try again later.
Tweetburner: You can use this tool not only to shrink your links, but also to check your link stats.
Foamee: This is a great place for beer.
Finding a User’s Conversation Threads: Use the url http://search.twitter.com/search?q=twittername. When the page loads, you will be requested to provide the twittername of the user whose conversation threads you would like to track.
FeedBlitz: This tool permits you to cross-post articles into Twitter straight from a blog. Type the feed url into the subscribe box and choose Twitter as your subscription option.
TwitterGram: Use this tool to associate your Twitter account with your Flickr account. All you have to do is assign a tag to all your Flickr pictures that you would like to post on Twitter as well.
Twitter "TrackThis": This option enables you to track your FedEx, UPS, DHL, and USPS shipments.
Twittercal: Want to add events to your Google calendar from Twitter? Go to Twittercal and add gCal as your virtual Twitter friend. To add events, you only have to send the event as a direct message to gCal, and it will be added automatically to your Google calendar.
Report Spam: If you have caught a spammer using your tweets and pictures, you can report him/her by sending a message to Twitter's spam watch team.
Get Gmail Notification: You can also use Twitter to get gmail notification. Create a new account at Twitter and set the update status as "Protected." This ensures that the updated don't get public. All you have to do now is to subscribe to your RSS Feed at Gmail using FeedBlitz.
Twitter Alarm: Twitter can alert you at a particular time. Follow Twitter user "timer" and send this user a direct message stating the time at which you would like to be alerted. You will get a ping at that particular time.
TweetBeep: Want to know whenever you are mentioned on Cyberspace? This could really boost your ego, make you feel good, and motivate you. Visit tweetbeep and create alerts for your set of keywords and web addresses. An alert will be dispatched to your inbox whenever someone tweets about your blog post or brand name.
StrawPoll: You can use Twitter to conduct polls by visiting StrawPoll. Your followers can participate by just responding to you.
TweetStats: Would you like to have the complete statistics for your account? Use TweetStats to get the number of tweets your account gets per hour or per month, in addition to the number of responses you get and information about the commonly used interface.
TwitterFriends: To know more about TwitterFriends, check out Darren's review of the same: "TwitterFriends - A Useful Twitter Metrics Tool." Input your twittername and get impressive statistics regarding your followers. In fact, TwitterFriends is the most comprehensive of all Twitter tools.
TwitterGrader: Want to find out how Twitter will rank your account? Use TwitterGrader to find out where you figure in a rank of 0 – 100. This gives you an idea of your influence on Twitter space. Twitter ranks its users on the basis of the number of followers, the following, and the number of tweets. This Twitter tool will also help you find out if you are a Twitter elite member in your country.
ReTweetRank: Get a rank for your account as per the number of tweeters who retweet you.
NearbyTweets: Want to find the people who are tweeting close to you? This tool will help uncover some great potential followers.
Twitoria: Old Twitter users usally face the problem of long following lists, as a result of which they get plenty of spam messages. Twitoria will identify outdated, unwanted, and unused accounts for you. This tool will help you unfollow Twitter users who haven’t tweeted for ages.
Qwitter: Want an alert whenever someone unfollows you? Input your twittername and email address on Qwitter and get an alert whenever such as thing happens. Qwitter, however, has a bad reputation. Users have complained that Qwitter doesn’t alert you immediately. It remains quiet for weeks and months and then suddenly sends 30 alerts for followers who unfollowed you long back.
FriendOrFollow: This tool helps Twitter users find out who is following them and who isn't.
Tweetwasters: Want to know how much time you spend tweeting? This tool will let you know this in exchange for your twittername.
TweetWheel: Use TweetWheel to find out which of your followers are on good terms with each other and are planning a date or a party. This will help you avoid awkward moments.
TwitThis: Do you remember spotting social bookmarking buttons such as Digg and del.i.ciou.s beneath people blog posts? The idea is to encourage people to bookmark the articles if they like them. TwitThis is something similar. Request your readers to tweet the link of your blog post along with a brief summary of it to their followers.
Fail Whale: This sign can annoy you initially, but you have to learn to take it in your stride. It simply means that Twitter is occupied elsewhere and cannot deal with your requirements right now. You can just try again later.
Earning Money On Twitter – 4 Great Places To Find Advertisements
You can use the following to earn money on Twitter.
1. Be-A-Magpie.com
Advertisers conglomerate at this site and decide whether they would like to pay per view, per click, or per sale. Sign up at this site, supply your twitter details, and choose the ads you would like to tweet. The company will post these ads under your twittername.
Stay away from ads that look as if the advertiser is desperate to boost his/her sales. Remember that Twitter is not the place for aggressive campaigning and hard selling. You could pick a line that strongly resembles one of your tweets. For example, I would pick an ad that says, “I played around with this new insert picture feature on Gmail and found it to be awesome. You can check it out here.” This hardly sounds like an ad; it looks like me tweeting. None of my followers will suspect that I am posting an ad
Be-A-Magpie permits you to choose the time and frequency of ad posting. The site offers many other cool features too, which you can check out once you are there.
2. Twittad.com
Twittad, a social media affinity network
, connects Tweeps and advertisers. While Tweeps can use it to make money out of their Twitter profile pages, advertisers can use it to reach every nook and corner of Twitter, third-party apps, and mobile phones.
How does Twittad work? Tweeps and advertisers meet on Twittad so that the Tweeps can permit advertisers post ads on their profile pages. The payment depends on how long the ad stays on the profile background.
Tweeps can use Twittad to monetize their profile pages in 2 ways:
* They can offer their profile pages for sale on Twittad. This method gives Tweeps the freedom to set their own rate. As soon as the Tweep approves of the advertisement, it appears on the background of the profile page.
* Advertisers announce their requirement for a Twitter profile page and agree to pay a certain amount. Tweeps can apply for the same. If the advertiser approves of the Tweep’s profile page, the ad appears on it and the Tweep earns money.
You start earning as soon as you register your Twitter profile page on Twittad and register for one of the above-mentioned methods or both. Twittad logs into your profile page and places the ad on your profile background. Twittad’s sophisticated technology keeps track of how well the ad is doing on your profile page background. If the ad captures your followers’ attention, you will get paid. The payout is $30.
You might find it a bit difficult to find ads that suit your unique style of tweeting. Still, if you search hard, you will find an ad or two that will fit the background of your profile perfectly. As far as possible, stay away from long-duration ads and stick to short-duration ads.
You must, however, retain the ad for a particular period of time. If you remove it before the expiry date, the advertiser will get alerted and give you a black mark. You don’t want this to happen as it might affect your chances of getting ads in the future.
3. HootSuite.com
HootSuite is a Twitter user’s one-stop shop and serves 2 important functions. First, it shrinks the links you post in your tweets. Second, it helps you earn some extra Google Adsense cash.
When HootSuite shrinks links, it also creates a new webpage that contains a HootSuite banner in addition to the original page whose link it has shrunk. This banner contains your Twitter details, a HootSuite ad, and a small space for a Google ad of your choice. Now, any page you recommend to your followers has your Google ad on it. If your followers click on it, you will earn money.
4. RevTwt.com
RevTwt.com allows you to monetize your tweets. Twitter users who want to make use of it must first register at RevTwt.com with all their Twitter details and PayPal id. Once they have done this, they are free to choose the ads to post as tweets. These tweets will contain the advertiser’s link. Whenever your followers or anybody else clicks on it, you will get paid.
Once again, choose your ads with care. They should look as if you are tweeting. The Twitter community will block you or report you for spamming if they suspect that you are forcing ads on them.
Here are some step-by-step instructions to use your RevTwt.com account.
1. Get a genuine Twitter account; many people sign up for RevTwt without a Twitter account.
2. Sign up at Twtad by providing your Twitter details and PayPal address.
3. Log into RevTwt.com and click on the "Post Ads" tab to start posting ads. Choose ads that look as if you are tweeting. Once you select an appropriate ad, post it as a tweet. Whenever someone clicks on it, you will get paid. Payout is $20.
A Word of Warning
You may post as many ads as you like on Twitter in order to make money; but take care that you don’t spam. Twitter users hate spammers. Posting ads all day and earning money from clicks sounds like a great idea; but in the long run, you might lose your valuable followers. So, tweet a lot about your life, your careers, your vacation, your coffee breaks, and so on. Insert an ad or two in the midst of these tweets. Then, nobody will accuse you of spamming.
1. Be-A-Magpie.com
Advertisers conglomerate at this site and decide whether they would like to pay per view, per click, or per sale. Sign up at this site, supply your twitter details, and choose the ads you would like to tweet. The company will post these ads under your twittername.
Stay away from ads that look as if the advertiser is desperate to boost his/her sales. Remember that Twitter is not the place for aggressive campaigning and hard selling. You could pick a line that strongly resembles one of your tweets. For example, I would pick an ad that says, “I played around with this new insert picture feature on Gmail and found it to be awesome. You can check it out here.” This hardly sounds like an ad; it looks like me tweeting. None of my followers will suspect that I am posting an ad
Be-A-Magpie permits you to choose the time and frequency of ad posting. The site offers many other cool features too, which you can check out once you are there.
2. Twittad.com
Twittad, a social media affinity network
, connects Tweeps and advertisers. While Tweeps can use it to make money out of their Twitter profile pages, advertisers can use it to reach every nook and corner of Twitter, third-party apps, and mobile phones.
How does Twittad work? Tweeps and advertisers meet on Twittad so that the Tweeps can permit advertisers post ads on their profile pages. The payment depends on how long the ad stays on the profile background.
Tweeps can use Twittad to monetize their profile pages in 2 ways:
* They can offer their profile pages for sale on Twittad. This method gives Tweeps the freedom to set their own rate. As soon as the Tweep approves of the advertisement, it appears on the background of the profile page.
* Advertisers announce their requirement for a Twitter profile page and agree to pay a certain amount. Tweeps can apply for the same. If the advertiser approves of the Tweep’s profile page, the ad appears on it and the Tweep earns money.
You start earning as soon as you register your Twitter profile page on Twittad and register for one of the above-mentioned methods or both. Twittad logs into your profile page and places the ad on your profile background. Twittad’s sophisticated technology keeps track of how well the ad is doing on your profile page background. If the ad captures your followers’ attention, you will get paid. The payout is $30.
You might find it a bit difficult to find ads that suit your unique style of tweeting. Still, if you search hard, you will find an ad or two that will fit the background of your profile perfectly. As far as possible, stay away from long-duration ads and stick to short-duration ads.
You must, however, retain the ad for a particular period of time. If you remove it before the expiry date, the advertiser will get alerted and give you a black mark. You don’t want this to happen as it might affect your chances of getting ads in the future.
3. HootSuite.com
HootSuite is a Twitter user’s one-stop shop and serves 2 important functions. First, it shrinks the links you post in your tweets. Second, it helps you earn some extra Google Adsense cash.
When HootSuite shrinks links, it also creates a new webpage that contains a HootSuite banner in addition to the original page whose link it has shrunk. This banner contains your Twitter details, a HootSuite ad, and a small space for a Google ad of your choice. Now, any page you recommend to your followers has your Google ad on it. If your followers click on it, you will earn money.
4. RevTwt.com
RevTwt.com allows you to monetize your tweets. Twitter users who want to make use of it must first register at RevTwt.com with all their Twitter details and PayPal id. Once they have done this, they are free to choose the ads to post as tweets. These tweets will contain the advertiser’s link. Whenever your followers or anybody else clicks on it, you will get paid.
Once again, choose your ads with care. They should look as if you are tweeting. The Twitter community will block you or report you for spamming if they suspect that you are forcing ads on them.
Here are some step-by-step instructions to use your RevTwt.com account.
1. Get a genuine Twitter account; many people sign up for RevTwt without a Twitter account.
2. Sign up at Twtad by providing your Twitter details and PayPal address.
3. Log into RevTwt.com and click on the "Post Ads" tab to start posting ads. Choose ads that look as if you are tweeting. Once you select an appropriate ad, post it as a tweet. Whenever someone clicks on it, you will get paid. Payout is $20.
A Word of Warning
You may post as many ads as you like on Twitter in order to make money; but take care that you don’t spam. Twitter users hate spammers. Posting ads all day and earning money from clicks sounds like a great idea; but in the long run, you might lose your valuable followers. So, tweet a lot about your life, your careers, your vacation, your coffee breaks, and so on. Insert an ad or two in the midst of these tweets. Then, nobody will accuse you of spamming.
Tuesday, July 7, 2009
How To Find Friends On Twitter – 2 Secrets Revealed
Twitter allows you to make find friends in any number of ways. First, you can inform your friends, family members, and colleagues that you are on Twitter and request them to join you there. You can also add your Twitter page link to your email signature, enabling the recipients of your emails to find and join you on Twitter.
Alternatively, you can search through the endless list of Twitter users to find people who share your interests and become friends with them. Twitter also presents tools that will help you find and follow other Twitter users.
1. Twellow and JustTweetIt
Twellow and JustTweetIt are sites that can introduce you to other Twitter users who share your interests and goals. Look up their profiles and study the ways in which they use Twitter. Before you decide to follow them, study their blogs and read their bios. Follow them only if they share similar interests with you. You will be wasting your time if you follow people who are interested in a niche that has nothing to do with you.
2. Twitter Search
Twitter Search is another great way to find like-minded people. Twitter Search is Twitter’s special search engine that is not only easy to use, but also gives great results. Use it to find profiles that might interest you.
Once you decide to follow another Twitter user, you will gain access to the network of Twitter users they are following. You will find that it is humanly impossible to read every tweet that is posted on Twitter. But you can glance through them and browse various profiles to find something that interests you. Check the tweets every now and then for a message that might be related to your niche or interests.
Don’t be in a hurry to build your network. Following other Twitter users means opening yourself up to the rest of the Twitter community. When you follow other Twitter users, you make it easy for them to find you. Therefore, follow only those who might be of some use to you.
Monday, July 6, 2009
Learning Tweet Terms – How to Make Yourself Understood on Twitter
When you first step into Twitter space, you will wonder what everybody is tweeting about. New users can be totally confused with Twitter terms; but you will soon get the hang of it. Most Twitter terms begin with the letters 'tw.' For example, "tweet" means a twitter message. tweetup means a Twitter meetup. Before you tweet to other Twitter users, you ought to know the following basic Twitter terms in order to make yourself understood.
* Direct Message: A direct message is a personal message sent to a particular Twitter user. It does not appear on the public timeline.
* @twittername: ‘@’ followed by username of a particular Twitter user means that it is a response to that Twitter user’s tweet. It appears on the public timeline—one the home page of that Twitter user.
* Leave twittername: This indicates a desire on the part of a Twitter user to stop following someone.
* On: This command turns on phone, IM, and mobile phone notifications.
* Off: This command is to turn off notification.
* RT or Retweet: You are retweeting if you are reposting something interesting posted by a Twitter user.
* PRT: This means “please retweet” or “partial retweet.”
* OH: Overheard
* FTL: For the loss
* BTW: By the way
* FTW: For the win
* YMMV: Your mileage may vary
* IMHO: In my honest opinion
* LMK: Let me know
* b/c: Because
* JV: Joint Venture
* Hashtags: Many Tweeters use hashtags (a hash preceding a tag) in order to make it easier for readers to follow that particular tag or tract it. Use the tag on Twitter Search, and you will find other Twitter users tweeting on the same subject—posting events, tips, conference, and so on about the same subject. If you want to track many hashtags, visit Twemes.
WeFollow, Twellow, and Justtweetit are some Twitter directories that can also give you plenty of information on hashtags and tag tracking. While tracking other hashtags, it pays to add your own to the directory, especially if you specialize in a particular niche.
To learn more exciting Twitter terms, visit: http://twitter.com/help/lingo
You might be wondering why Twitter has a different language. The reason for this is simple. Like all Web 2.0 sites, the prosperity of Twitter depends entirely on the quality of the material posted by its users. Twitter is of value today because of the valuable tweets of its users. Twitter will flourish only if the Twitter community flourishes. And, for any community to flourish there must be a basic set of rules and regulations pertaining to language. The guidelines are not to curb the freedom of the users, but only to enable the smooth functioning of Twitter. As you continue using Twitter, you will observe that using Twitter language will actually enrich your Twitter experience.
* Direct Message: A direct message is a personal message sent to a particular Twitter user. It does not appear on the public timeline.
* @twittername: ‘@’ followed by username of a particular Twitter user means that it is a response to that Twitter user’s tweet. It appears on the public timeline—one the home page of that Twitter user.
* Leave twittername: This indicates a desire on the part of a Twitter user to stop following someone.
* On: This command turns on phone, IM, and mobile phone notifications.
* Off: This command is to turn off notification.
* RT or Retweet: You are retweeting if you are reposting something interesting posted by a Twitter user.
* PRT: This means “please retweet” or “partial retweet.”
* OH: Overheard
* FTL: For the loss
* BTW: By the way
* FTW: For the win
* YMMV: Your mileage may vary
* IMHO: In my honest opinion
* LMK: Let me know
* b/c: Because
* JV: Joint Venture
* Hashtags: Many Tweeters use hashtags (a hash preceding a tag) in order to make it easier for readers to follow that particular tag or tract it. Use the tag on Twitter Search, and you will find other Twitter users tweeting on the same subject—posting events, tips, conference, and so on about the same subject. If you want to track many hashtags, visit Twemes.
WeFollow, Twellow, and Justtweetit are some Twitter directories that can also give you plenty of information on hashtags and tag tracking. While tracking other hashtags, it pays to add your own to the directory, especially if you specialize in a particular niche.
To learn more exciting Twitter terms, visit: http://twitter.com/help/lingo
You might be wondering why Twitter has a different language. The reason for this is simple. Like all Web 2.0 sites, the prosperity of Twitter depends entirely on the quality of the material posted by its users. Twitter is of value today because of the valuable tweets of its users. Twitter will flourish only if the Twitter community flourishes. And, for any community to flourish there must be a basic set of rules and regulations pertaining to language. The guidelines are not to curb the freedom of the users, but only to enable the smooth functioning of Twitter. As you continue using Twitter, you will observe that using Twitter language will actually enrich your Twitter experience.
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