Reasons To Retweet - 3 Great Benefits of Retweeting

1. Retweeting Gives Something Valuable to Followers

Twitter users have different reasons for following you. One of those reasons could be that your tweets are of great value to them. When you retweet informative and interesting posts, you are automatically providing something valuable to your followers, who obviously share your tastes and preferences. When you give something valuable to your followers, they are going to remain loyal to you. You might also attract more followers.

On Twitter, there are 2 great ways to provide something of value to followers.

• Create a blog post and tweet a link to it.
• Retweet links to valuable content posted by other Twitter users.

2. Retweeting Benefits Personal Brands

Retweeting is a very effective method of promoting personal brands and winning followers’ loyalty. If you retweet valuable posts, your followers will trust you more than ever. They will then click the links to your products simply because they trust you to provide something of value to them.

3. Retweeting Creates a Bond with Original Posters

If you retweet others’ posts, they will respond by retweeting your posts. Retweeting is actually an act of kindness, and bloggers love repaying such acts of kindness. However, refrain from retweeting simply because you want the favor to be returned. The primary purpose of retweeting is to share valuable content with your followers. Besides, Twitter users don’t just retweet posts. Someone will retweet your link only if you provide top-quality content that is of great use to them.

Does retweeting drive your followers away? Many people are worried that it would. Actually, no such thing will happen. Nobody will unfollow you simply because you retweet someone else’s posts. You might get blocked if you show yourself to be a spammer. However, nobody will stop following your tweets or visiting your blog just because you point out some good content to them. You must remember that readers are kind-hearted and intelligent people.

Retweeting enhances your Twitter experience. At the same time, ineffective retweeting can wreck your traffic and brand reputation. If you retweet in the proper manner, you will succeed in driving more traffic to your websites/blogs and getting connected with other content creators and bloggers in your niche.

Social Media Marketing through Facebook

If you want to make the most of social media marketing today, you better sign up with Facebook. According to a recent report from the Orlando Business Journal, Facebook has far outpaced its competitors in the first quarter of 2009, garnering 78 percent of US social network participants against MySpace’s 42 percent, LinkedIn’s 17 percent and Twitter’s 10 percent.

Worldwide, Facebook was reported to have 307.1 million unique visitors in May 2009 while MySpace had less than half with a mere 123.2 million unique visitors. According to Facebook, its members are sending each other one billion chat messages each day.

As early as 2008, a study done by Internet Retailer and Vovici showed that most online retailers in the US chose to use Facebook as a social media network to help boost sales. A separate study done by Rosetta among the top 100 US online retailers showed that 59% had set up a Facebook fan page. Among these retailers were Best Buy, Kohl’s, Wal-Mart and Toys “R” Us.

In order to make the most of your company’s Facebook fan page, though, you should familiarize yourself thoroughly with social media marketing as a whole, and with the way Facebook itself works in particular. It would be wholly counterproductive to make an online faux pas and earn ill will. Each social media network has its own temperament, after all, and its own set of rules and online etiquette. Members and users also have certain expectations from other members and users.

Perhaps it would be best for a company not to risk experimentation by assigning this task to a newbie. Learn from the mistake of the New York Times whose new social media editor had no extensive knowledge of Twitter before diving in. As a result, her repost meant to point other Tweeter users to an online article ended up taking them to Ebay instead. Do not make the same mistake in Facebook or you will get a lot of negative comments instead of the favorable ones you need. It would be best to leave the task of handling your company’s social media marketing efforts to the experts.

Social media marketing is one of the services offered by Web Dot Com Website Development Philippines, Inc. as a full service web site developer and a web hosting provider with domain name registration services. Web Dot Com recognizes that social media marketing, along with search engine optimization and search engine marketing, is now a necessity in the online marketplace. Having a good website with good landing pages are no longer enough.

twitter to help build your social network

Twitter is quickly becoming a staple for internet marketing and news agencies around the world, with the ability for people to share stories at lightening speed, often faster than most government agencies know about them.

The first step in building your social network empire is of-course to add as many friends as possible. Obviously if your social network is a niched product it is wise to use the “find people” function and to target individuals of whom you think would best suit your social network. For example my social network is called The Cleavage Club and its aim to is to help women express themselves in a non traditional manner. From this I would type into search “lingerie” or even dare I say it “sex toys” this way I am able to attract the type of girl whom is already interested in the field that I am marketing.

Do remember that there are limits on the number of people you are able to add, so once you reach your limit it is advised to go through the people you are following and delete those whom are not following you back. This frees up room to add new followers.

The second step to find relevant followers is to find a person whom is in your niche and has already amassed a number of followers in that field, then simply go to their friend list and add them all. Yes all of this is time consuming, but if you have a cool/ weird enough pitch people will start tweeting about you, exposing you to a larger number of people and the domino effect starts.

Don’t Advertise Your Business - Market It!

Too many clients have come to us only after they have wasted large sums of money by copying their competitors with “me too” advertising. And the media and advertising agencies love it. When you approach an advertising agency, their mission will be to convince you to spend your entire marketing budget with them, not to help you devise a marketing strategy for your business which will look at all available marketing options, not just advertising.

When developing a marketing strategy for your business, you must consider a number of aspects of your marketplace, before even thinking of your business. You need to answer the following questions:

=> Who are your competitors?
=> Who are your customers?
=> Can you segment your marketplace?
=> How do your customers make a buying decision?
=> Who else has customers who could be your customers?

Once you understand your marketplace you should then consider your business. At this point of the marketing process you would ask the following questions:

=> What is the ultimate benefit of my products and services for my customers?
=> Why should people buy from me?
=> What is my offer? (Product / Service / Price / Support / Guarantee etc.)
=> How do I define My Marketplace? (Who / What / Where / When and How)

And only once you have answered these questions, ask the one that most businesses ask first rather than last:

=> How will I promote my business?

When answering this question, consider all the promotional options, not just advertising. Some of the marketing options available to you are:
Networking, newsletters, cold calls, special offers, public relations, referrals, joint ventures, trade shows, seminars, workshops, website, sponsorship, media advertising, yellow pages, direct mail and brochures.

All of these methods are, in one form or another, lead generation strategies. You are buying customers, and the bottom line for everyone of them is the cost per qualified lead. And that’s how you decide how to spend your promotional dollar. When you approach an advertising agency, you must already know how much want to spend on that marketing channel. While they may give you good advice on how to spend your money in their channel, they will not consider alternatives which may be better for your business. It is also essential to consider whether the selected channel is capable of generating qualified leads at a reasonable price. For example, if your product is upmarket, generating leads from the budget market is of no value to you. And there is also false economy in choosing low rating media which often generate no leads at all!

Whichever marketing channel you choose, it is absolutely essential you measure the results from each promotion. Over a period of time, you will learn which ones work best for you. However, this can be a lengthy experience. Using a marketing consultant can greatly reduce the painful and often costly learning curve, and can save you many thousands of dollars in your marketing costs, and even more importantly, in the opportunity cost of lost time.