Social Media Marketing through Facebook

If you want to make the most of social media marketing today, you better sign up with Facebook. According to a recent report from the Orlando Business Journal, Facebook has far outpaced its competitors in the first quarter of 2009, garnering 78 percent of US social network participants against MySpace’s 42 percent, LinkedIn’s 17 percent and Twitter’s 10 percent.

Worldwide, Facebook was reported to have 307.1 million unique visitors in May 2009 while MySpace had less than half with a mere 123.2 million unique visitors. According to Facebook, its members are sending each other one billion chat messages each day.

As early as 2008, a study done by Internet Retailer and Vovici showed that most online retailers in the US chose to use Facebook as a social media network to help boost sales. A separate study done by Rosetta among the top 100 US online retailers showed that 59% had set up a Facebook fan page. Among these retailers were Best Buy, Kohl’s, Wal-Mart and Toys “R” Us.

In order to make the most of your company’s Facebook fan page, though, you should familiarize yourself thoroughly with social media marketing as a whole, and with the way Facebook itself works in particular. It would be wholly counterproductive to make an online faux pas and earn ill will. Each social media network has its own temperament, after all, and its own set of rules and online etiquette. Members and users also have certain expectations from other members and users.

Perhaps it would be best for a company not to risk experimentation by assigning this task to a newbie. Learn from the mistake of the New York Times whose new social media editor had no extensive knowledge of Twitter before diving in. As a result, her repost meant to point other Tweeter users to an online article ended up taking them to Ebay instead. Do not make the same mistake in Facebook or you will get a lot of negative comments instead of the favorable ones you need. It would be best to leave the task of handling your company’s social media marketing efforts to the experts.

Social media marketing is one of the services offered by Web Dot Com Website Development Philippines, Inc. as a full service web site developer and a web hosting provider with domain name registration services. Web Dot Com recognizes that social media marketing, along with search engine optimization and search engine marketing, is now a necessity in the online marketplace. Having a good website with good landing pages are no longer enough.