Market research firm Netpop has released a new study today that suggests that social media is expanding at a fast pace. According to their findings social networking has increased 93% since 2006. This comes to no surprise to most of us that have followed sites like Twitter and Facebook that have seen unprecedented growth over the last couple of years.
However, one interesting statistic is that 54% of micro-bloggers post or “tweet” daily. Also 74% of the daily micro-bloggers are under the age of 18.
Apparently, 105 million Americans contribute to social media, but only 7 million are “heavy” social media users who connect with 248 people on a typical week.
While I think that the fine folks at Netpop are usually spot on when it comes to their numbers, one statistic threw me for a loop. According to the report, the amount of time people spend communicating online has increased 18 percent since 2006. This isn’t that surprising, but what throws me for bit of a loop is that at the same time the report indicates that time spent on online entertainment has declined 29% since 2006. Declined? This comes at a time when we see more and more evidence that online video is making huge strides. With traffic increases and new services fighting to provide the best video entertainment, I am having a hard time understanding a decline in “entertainment.”
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